Beautiful Samoa

The Samoa Tourism Authority approached us to create a campaign as part of ‘Visit Samoa,’ aimed at engaging young couples. We crafted a love story that highlighted the enchanting scenery of Samoa. The campaign’s core was a TV commercial that showcased awe-inspiring cultural locations, set to the romantic tune of Bobby Alu’s ‘Take It Slow.’ The campaign was then distributed through print, online, MICE, and sponsorship channels. It successfully connected with its target audience of young couples, leading to a surge in social media traffic and impressions that continued throughout 2017.