Ilimo Dairy Farm

We created a brand and campaign for Ilimo Dairy to educate consumers and shift their purchasing habits from UHT and powdered milk to fresh milk. Since dairy hasn’t traditionally been part of the typical Papua New Guinean diet, education was crucial to generate demand and effectively launch the Ilimo brand along with its range of fresh local products. For the initial launch, we identified consumer buying triggers and developed advertising creatives that persuaded consumers to choose fresh milk over UHT milk. Through targeted social media and community engagement, supported by robust marketing touchpoints, Ilimo Dairy has become one of the most beloved brands in Port Moresby and the Central Provinces.