Twisties

Twisties is an iconic snack that has been enjoyed for decades across Papua New Guinea by people of all ages. To remain competitive among the many options on crowded supermarket shelves, Twisties needed to reaffirm its status as the go-to fun snack for consumers. We were tasked with boosting the visibility of the Twisties brand by creating a campaign that highlighted its playful personality. We aimed to create TV spots that were fun and simple. With the brand at the centre of the action, we demonstrated that ‘Life is fun with Twisties.