Kina Bank

Kina Bank, serving over 165,000 retail customers across its network of 17 branches, engaged us to craft a memorable campaign highlighting its commitment to fostering enduring customer relationships. Recognising Papua New Guinea’s rich storytelling tradition, we shared the stories of passionate, homegrown business owners who have overcome challenges. These personal narratives demonstrated how Kina Bank’s support as a trusted banking partner helped these local talents transform their vision into successful businesses. The campaign sets the bank apart from its competitors and resonates with new audiences seeking a modern, efficient banking experience with a personal touch. We are proud to have partnered with Kina Bank to develop a campaign that champions its enduring partnerships with essential local businesses.