Pacific Helicopters

As one of Papua New Guinea’s first aviation providers, Pacific Helicopters holds a historic legacy in community service spanning nearly five decades. In the lead-up to its 50th anniversary, the need to reassert leadership and reconnect with the public prompted a brand awareness campaign that revitalised its digital presence. We delivered a refined creative direction that repositioned Pacific Helicopters at the ‘Height of Aviation’ in PNG. This ambitious tagline, paired with an elevated serif typeface, rises above the noise to communicate authority and prestige. Backed by a bespoke icon pack and purpose-built social assets, each element drew from the themes of legacy, progress and elite performance, reinforcing Pacific Helicopters as a company that not only leads but consistently exceeds expectations. With over 1.2 million people reached, more than 3 million impressions and 45,000+ engagements, the campaign outperformed industry benchmarks and reignited public connection across Facebook, Instagram and LinkedIn. It helped the brand take flight again, reaffirming its place as a trusted leader in both the skies and the communities of Papua New Guinea.