createdbytribe
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SME Marketing in the South Pacific: A Roadmap to Success
Marketing for Small and Medium Enterprises (SME) in Australia, Papua New Guinea, and the broader South Pacific requires a strategic approach tailored to the region’s unique characteristics. Here’s a guide to help your SME stand out and thrive in this diverse market. 1. Define Your Difference: Uncover Your Unique Selling Proposition (USP) In a competitive…
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Strategic Campaigning: Making Smarter Content
1. Understanding Audience Engagement Know Your Audience: Understand demographics, interests, and pain points. Then, tailor content across various channels. Create Value-Driven Content: Offer your audience valuable insights, tips, or entertainment. Make sure it’s useful and relatable, regardless of the platform. Encourage Interaction: Use polls, questions, and calls to action across digital and offline touchpoints. This…
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An Introduction to Your Business’ Digital Toolkit
In today’s fast-evolving digital landscape, having a well-rounded toolkit is essential for any business aiming to effectively reach and engage its digital audience. Here’s a guide on what your digital toolkit should include: 1. Crafting a Succinct Company Profile A company profile is your digital calling card, providing a snapshot of your business. To make…
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Understanding the Potential of Subliminal Marketing
What is Subliminal Marketing? Subliminal marketing is a strategy that influences consumer behaviour by targeting their subconscious. It involves embedding visual and audio cues into content in a way that is not directly noticeable but helps reinforce brand identity and messaging. The Importance of Subliminal Marketing In markets where traditional advertising may not be as…
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Vodafone
We are proud to have been instrumental in bringing Vodafone to Papua New Guinea. With the establishment of a new mobile network, enhanced communication access, and exceptional value, we crafted a campaign that empowered PNG to ‘imagine the possibilities.’ For the launch, we produced a television advertisement, created press and outdoor campaign materials, designed retail…
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African Swine Fever
African Swine Fever (ASF) is a devastating viral disease that has ravaged pig populations worldwide, with no known vaccine or effective treatment. With its arrival in PNG, our challenge was to deliver clear and consistent messaging on how to curb ASF and minimise its impact on livelihoods, food security, and traditional customs. The disease outbreak…
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Kina Bank
Kina Bank, serving over 165,000 retail customers across its network of 17 branches, engaged us to craft a memorable campaign highlighting its commitment to fostering enduring customer relationships. Recognising Papua New Guinea’s rich storytelling tradition, we shared the stories of passionate, homegrown business owners who have overcome challenges. These personal narratives demonstrated how Kina Bank’s…
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Niugini Ice
Niugini Ice has been a national favourite since its launch in 1995. Although it has maintained a loyal consumer base, its previous campaign had lost its appeal to a younger, more image-conscious audience. We were tasked with creating a fresh brand campaign to revitalise Niugini Ice. Our mission was to reaffirm the brand’s influence on…
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Nasfund
Nasfund, the largest private-sector superannuation fund in Papua New Guinea, approached us to refresh its brand identity and reshape perceptions in preparation for investments and acquisitions. The new identity reflects a growing organisation that empowers its members financially and enhances their wellbeing through various superannuation options. We modernised the brand logo by simplifying the kina…
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Ilimo Dairy Farm
We created a brand and campaign for Ilimo Dairy to educate consumers and shift their purchasing habits from UHT and powdered milk to fresh milk. Since dairy hasn’t traditionally been part of the typical Papua New Guinean diet, education was crucial to generate demand and effectively launch the Ilimo brand along with its range of…
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Beautiful Samoa
The Samoa Tourism Authority approached us to create a campaign as part of ‘Visit Samoa,’ aimed at engaging young couples. We crafted a love story that highlighted the enchanting scenery of Samoa. The campaign’s core was a TV commercial that showcased awe-inspiring cultural locations, set to the romantic tune of Bobby Alu’s ‘Take It Slow.’…
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Twisties
Twisties is an iconic snack that has been enjoyed for decades across Papua New Guinea by people of all ages. To remain competitive among the many options on crowded supermarket shelves, Twisties needed to reaffirm its status as the go-to fun snack for consumers. We were tasked with boosting the visibility of the Twisties brand…
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GRWM: Get ROI With Me (Analytics Edition)
Cultivating a robust social media presence is a nuanced art that transcends the surface-level allure of likes and followers. While these metrics can be gratifying, they barely scratch the surface of what is truly valuable in the digital sphere. The real treasures—engagement, reach, and lead generation—demand a deeper, more strategic approach. Engagement: The Heart of…
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AI Marketing: Supporting, not Replacing
The landscape of marketing is undergoing a profound transformation, courtesy of Artificial Intelligence (AI). The capabilities of AI are evolving at a rapid pace, presenting a goldmine of opportunities for creative agencies eager to innovate and lead. While the technology’s potential is vast, its true power lies in its partnership with the uniquely human aspects…
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Mastering the South Pacific Strategy: Help Your Brand Speak the Language
In the vibrant mosaic of the South Pacific, tailoring your global marketing strategies to resonate with local nuances is not just beneficial; it’s essential. The art of localisation extends beyond mere translation—it’s about ensuring that your brand speaks the language of its audience, both literally and culturally. This deep dive explores the transformative power of…
